SPICE RAVE

Old Spice - Dentsu Creative Portugal

Published

Vascorcunha - Art Direction / Creative

Manuel S. Serrão - Copy / Creative

Old Spice logo with the phrase 'Spice Rave' on a red background.
Old Spice Spice Rave promotional display with ice background, featuring skis, red banners, and branding elements.
Red and white Old Spice branded snowboard design with bold letters and logo.
Red and white Old Spice branded skis, labeled "SPICE RAVE."
Three red baseball caps with 'Old Spice Spice Rave' logo on the front.
Old Spice advertisement featuring a man on a white horse holding Captain deodorant with red background and Portuguese text "Derrete a Neve, Refresca Alguém."
Old Spice advertisement with a man wrapped in a towel against a red background, featuring the text "ASSUME SÓ TOALHA" and "QUEBRA O GELO."