LIFE-SAVING-CUP
EL OJO · 2024
For many refugees, crossing the Mediterranean is deadly.
Bars already charge 1€ for reusable cups that cost around 0.20€ to make. By serving thousands of tourists with SMH's cups, at least 0.50€/cup will fund rescue missions, while giving tax benefits to the businesses.
We'll advertise it for free on the cup itself, bars and clubs' social media, and on our website. A life-saving cup keeps filling up as we get closer to our goal.
Credits: Vasco R Cunha (Art Director), Manuel Stock (Copywriter)
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