MEO ARENA

MEO Arena - Dentsu Creative Portugal

Published

Vascorcunha - Art Direction / Designer / Creative

Manuel S. Serrão - Copy / Creative

MEO Arena logo on a blue and purple gradient background.

MEO Arena - Brand Book

Concert crowd with colorful lighting, text in Portuguese: 'Liga a chama e desliga as chamadas', MEO logo and slogan 'Humaniza-te'.
Concert crowd with illuminated hands and text in Portuguese saying "Põe os pés na terra e o telemóvel em modo voo" with MEO Humaniza-te logo.
"O TELEMÓVEL SÓ SERVE DE LANTERNA" text with crowd and lights background, MEO logo and "HUMANIZA-TE" tagline.
Portuguese advertisement with text "Há toques melhores que o do telemóvel", showing hands touching in a dark setting, promoting MEO Humaniza-te campaign.
Advertisement for MEO with text "Vibra com o telemóvel no silêncio" and "Humaniza-te," featuring a person in dramatic lighting.
Concert crowd with hands raised and text overlay in Portuguese "Troca o Reel pelo Real" with "MEO Humaniza-te" logo.
Concert crowd with "Bloqueia o ecrã, Desbloqueia o modo fã" text overlay, MEO logo, and "Humaniza-te" tagline.
Silhouette of a person with colorful lighting and Portuguese text "LARGA O SCROLL AGARRA O MOMENTO" and "MEO HUMANIZA-TE."
Silhouette of a person with bright stage lights in the background, overlaid with Portuguese text 'Poupa Bateria e Sente a do Palco' and 'MEO Humaniza-te' logo.
Hands forming a heart shape with text 'Faz Like na Vida Real' and logo 'MEO Humaniza-te' in a digital art style with purple and blue lighting.
Couple embracing with text overlay "Troca o Insta por um instante" and "MEO, Humaniza-te"
Colorful concert scene with text "Faz amigos em vez de seguidores" and MEO logo.
Silhouette of a concert crowd with raised hands, blue and pink stage lights, Portuguese text 'SÓ A TUA VISUALIZAÇÃO IMPORTA,' and MEO branding.
Concert audience with text in Portuguese 'Faz menos stories e mais história', MEO branding, colorful lights.
Silhouette of person raising hand at concert with colorful stage lighting, accompanied by Portuguese text promoting memory capturing, featuring MEO logo and slogan 'Humaniza-te'.
Nightclub scene with people dancing, overlayed with Portuguese text "Troca olhares em vez de mensagens" and MEO logo.