Logo for MEO Arena with a gradient background from cyan to pink

CLIENT : MEO

DENTSU CREATIVE 2023

PUBLISHED

Aerial view of a modern sports arena with a rounded, metallic roof and nearby surrounding buildings in an urban area.
Three posters on a wall promoting social media engagement with vibrant concert crowd backgrounds. The first poster says "FAZ MENOS STORIES E MAIS HISTÓRIA". The second says "TROCA O REEL PELO REAL". The third says "FAZ LIKE NA VIDA REAL". All include the logo "MEO" and the phrase "HUMANIZA-TE."
People reaching out their hands towards colorful, blurred lights with overlaid text in Portuguese saying 'Faz Like na Vida Real' and 'Humaniza-te.'
Concert crowd with raised hands and colorful stage lighting. Overlaid text in Portuguese that reads 'Troca o Reel Pelo Real', and a logo with the words 'Humaniza-te' at the bottom.
Concert scene with large crowd, colorful stage lights in blue and pink, and a message in Portuguese about the importance of communication and humanization.
Crowd at a concert or music festival with colorful stage lights and smoke effects, and text in Portuguese that says 'Faz Menos Stories e Mais História' and the logo 'Humaniza-te'.
A person dancing at a concert or event with hands raised, colorful lighting, and the text 'Só a tua visualização importa' and 'Humaniza-te' overlaid.
A concert scene with a crowd and stage lights in pink and blue hues, overlaid with Portuguese text that reads 'Faz amigos em vez de seguidores' and 'Humaniza-te' at the bottom.
Colorful abstract background with white text in Portuguese that says, 'Bloqueia o ecrã desbloqueia o modo fã', and a logo with the text 'Humaniza-te'.
A person with their eyes closed, enjoying music with vibrant purple and pink lighting in the background. Overlaid text in Portuguese says 'VIBRA COM O TELEFÔMEL NO SILÊNCIO'. Logo and tagline 'ME Humaniza-te' are at the bottom.
A person with dreadlocks is standing on a stage with colorful blue and purple lights, promoting a charity event for essential equipment and backline gear. The text in Portuguese reads, 'Poupa Bateria e Sente a do Palco' and 'Humaniza-te' with a logo.
Silhouette of a person in a crowd at a concert or event, with bright colorful lights creating a vibrant atmosphere, overlaid with Portuguese text promoting digital connectivity and human connection.
Text in Portuguese over a silhouette of a person with neon pink and blue hair, reading "Larga o scroll agarra o momento" and additional text "Humaniza-te."
People dancing and socializing at a party with a digital overlay that reads 'Troca Olhares em Vez de Mensagens' and the logo 'Humaniza-te'.
A promotional poster with colorful lights resembling a crowd at a concert, featuring large white text in Portuguese that translates to 'Cell phones only serve as flashlights,' with the Humaniza-te logo at the bottom.
A poster with a background of two people hugging under purple and blue lights. Overlaid text in Portuguese reads, 'Troca o Insta por um instante'. The logo and the phrase 'Humaniza-te' are at the bottom.
A digital promotion with a background of two hands pressed together in a prayer-like position, highlighted with purple and pink neon lighting. Overlaid text in Portuguese reads 'Há toques melhores que o do telemóvel' and includes the logo and the phrase 'Humaniza-te' at the bottom.