LIFE-SAVING-CUP
SMH - Eurobest
Contest
Vascorcunha - Art Direction / Creative
Manuel S. Serrão - Copy / Creative
Insight: For many refugees, crossing the Mediterranean is deadly. But for the rest of the world, it’s just a vacation trip.
Idea: This time, tourists are going to save refugees, just by doing what they always do: drinking.
How it works: Bars already charge 1€ for reusable cups – that cost around 0,20€ to make. By serving thousands of tourists with SMH’s cups, at least 0,50€/cup will fund rescue missions, while giving tax benefits to the businesses.
Communication: We’ll advertise it for free on the cup itself, bars and club’s social media, as well as outdoors, where everyone stops to stare: toilet mirrors, bar counters and trendy spots with street art. In our website, a Life Saving Cup will be filled as closer we get to our goal.