LIFE-SAVING-CUP

SMH - Eurobest

Contest

Vascorcunha - Art Direction / Creative

Manuel S. Serrão - Copy / Creative

Insight: For many refugees, crossing the Mediterranean is deadly. But for the rest of the world, it’s just a vacation trip. 

Idea: This time, tourists are going to save refugees, just by doing what they always do: drinking. 

How it works: Bars already charge 1€ for reusable cups – that cost around 0,20€ to make. By serving thousands of tourists with SMH’s cups, at least 0,50€/cup will fund rescue missions, while giving tax benefits to the businesses. 

Communication: We’ll advertise it for free on the cup itself, bars and club’s social media, as well as outdoors, where everyone stops to stare: toilet mirrors, bar counters and trendy spots with street art. In our website, a Life Saving Cup will be filled as closer we get to our goal. 

Promotional image featuring two hands holding cups labeled 'Life-Saving-Cup' and 'A Toast to Life' with QR codes. Text explains a charity initiative where reusable cups in bars donate funds to rescue missions. A smartphone displays campaign details with progress metrics. Background includes campaign insights and communication strategy.