Event announcement for a Saturday accidental launch with a red and white design, featuring a logo with the text 'prata CCP 2025'.

CLIENT : SÁBADO

DENTSU CREATIVE 2025

PUBLISHED

Open magazine with article titled 'SABADO LANÇAMENTO ACIDENTAL' in red text, featuring a photo of a smartphone screen showing a WhatsApp group message that says 'You were added to this group,' and a series of WhatsApp chats on the right side with mentions of Ukraine Peace & Luv and Trump Gaza.
Printout of a mobile phone screen displaying a WhatsApp chat titled 'Yemen War Plans,' with a message saying 'You were added to this group.' The background has a light pattern of various icons, and there is a red and white logo of SABADO in the top right corner. Text in Portuguese at the bottom says, 'Until you enter this chat, learn everything on SABADO.'
Illustration of a smartphone screen showing a WhatsApp group chat titled "Ukraine Peace & Luv" with participants Zelensky, Vlad. Putin, Donald... and a message saying "You were added to this group." In the top right corner, a red and white logo reads "SÁBADO" and at the bottom, there is a QR code with text in Portuguese that translates to "Enter this chat and learn everything on SÁBADO."
A smartphone screen shows a chat notification from a messaging app, indicating that the user has been added to a group, with the message "Foi adicionado ao grupo". The background of the chat has a pattern of icons related to houses, cars, and tools. The top right corner has a red and white logo for SÁBADO, a Portuguese publication. A small QR code and a message in Portuguese at the bottom say, "Até entrar neste chat, saiba tudo no da SÁBADO."
A smartphone screen displaying a WhatsApp group notification titled 'Trump Gaza' with members including Ben Netanyahu, Donald T., and Elon. The message inside the group says, 'You were added to this group.' The background has repeated icons of guns, money, and missiles. The top right corner has a red logo with white text 'SÁBADO' and a QR code at the bottom right corner. The caption in Portuguese reads, 'Until entering this chat, learn everything about SÁBADO.'
Illustration of a smartphone screen showing a messaging app with a chat notification about being added to a group, with the logo of SÁBADO in the top right corner and a QR code in the bottom right corner.
A smartphone screen displaying a chat in a messaging app with a message in Portuguese that says "Foi adicionado ao grupo." The top shows the name "Le Pen" with names of other group members. The bottom has microphone and thumbs-up icons, and a white bar for typing. There's a red and white logo in the top right corner that says "SÁBADO" and a QR code in the bottom right corner.