Jogos Santa Casa - Dentsu Creative Portugal

Contest

Vascorcunha - Art Direction / Creative

Manuel S. Serrão - Copy / Creative

A SORTE PARTILHA-SE

Elderly man and young woman happily holding a lottery ticket for "Lotaria Clássica de Natal" against a warm, festive background, with promotional text in Portuguese.
Portuguese Christmas Lottery advertisement, featuring an older man and young woman holding a lottery ticket, promoting a €12,500,000 prize on December 26. Text states, "A sorte partilha-se"."}
Sequence of illustrations showing a girl playing guitar, entering a stationery store, buying a lottery ticket, helping an elderly man with shopping, keeping the ticket safe, and later, celebrating with the elderly man after winning.