Blue banner with white text that reads "Este Vai Dar Meuho" in a mix of bold and cursive fonts.

CONTEXT

H3 was about to launch a burger with francesinha sauce, and for fans of this dish, the “best francesinha” is a hotly debated topic. So, h3 launched the campaign in guerrilla mode, right outside traditional francesinha restaurants, inviting fans to try the new sauce (with copy referencing the specific restaurant and an image of the h3 Francesinha burger).

A hamburger patty topped with a fried egg, melted cheese, and gravy on a white plate, with a blue background and Portuguese text about debating a historical figure.
A plate with a hamburger patty topped with a fried egg and sauce, with a blue background and Portuguese text promoting open discussion.
Poster with blue background promoting burger with egg, cheese, and sauce, along with Portuguese text.
Graphic with large white text on a blue background that says "Isto só é uma fuma Bobista" and a picture of a hamburger steak topped with a fried egg and covered in sauce on a white plate, with smaller white text at the bottom saying "O nosso hambúrguer chegou para alimentar a discussão."
A plate with a burger patty topped with a sunny side up egg and gravy, set against a blue background with Portuguese text promoting beef for discussions.
Poster with blue background and white text reading 'NÓS TEMOS UM POTE NATURAL' and a picture of a hamburger topped with a fried egg and sauce, on a white plate. Additional text at the bottom says 'O NOSSO HAMBÚRGUER CHEGOU PARA ALIMENTAR A DISCUSSÃO'.
A hamburger with a fried egg on top, covered in brown sauce, on a white plate with a blue background. Text in Portuguese saying 'Pondera está a endereço norteña' and 'O nosso hambúrguer chegou para alimentar a discussão.'
Poster with blue background featuring a plate with a hamburger topped with a fried egg, and text in Portuguese promoting Portuguese influences in food and discussion.
Poster with blue background featuring a hamburger steak with egg and sauce on a white plate. Text in Portuguese reads "Fizemos o favorito do Santiago" and "O nosso hambúrguer chegou para alimentar a discussão".
A hamburger steak with a fried egg on top, served on a white plate with gravy.
A white plate with a hamburger patty topped with a fried egg, melted cheese, and gravy. The background features Portuguese text encouraging not to nag the grandmother about the capybara and mentioning that their hamburger is meant to spark discussion.